Realistically you should wait to utilize these services. These sites are worth your time if you live in a bigger city in a fairly competitive business. You will probably not get much traffic from these sites, but the customers that do get will be highly qualified.

Important…With most of these sites you will have to setup an account as if you wanted to review the site before you are allowed to add a new business.

According to data from Superpages.com the people searching their website:

• Have an average income over $85,000
• Own their own house (80%)
• 83% definitely plan on contacting the business they find
• 68% plan to purchase a product or service from the business they find.

With that in mind I recommend first checking to see if your business is already submitted.  If so check the listing and see if you would like to make changes.

Keep in mind that 60% of all searches done on the Internet are with Google and 30% with Yahoo.

The people searching these sites are not browsing for information; they are looking for a specific business or service. So take some time to make sure that your listing is as complete and professional looking as possible. If you are allowed to put up pictures, coupons, etc. then do it.  Especially with Google.  See “How to Make Your Local Business Stand Out on Google’s Local Search” for more ideas“