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Pay Per Click

The direct marketer’s dream come true.  You specify exactly how much you are willing to pay for each visitor to your website. Originally started by GoTo.com. Now dominated by Google.

Pay Per Click advertising is a very powerful tool, but it requires time and active management. The biggest mistake made by beginners is to simply select some very generic keywords enter a high bid price and walk away.

You need to be actively managing your campaign. You should be using Google Analytics as well as the tracking tools in your Adwords account to analyze exactly what your conversion rate and ROI is.

Make sure you read Geotargeting: How to Use it to Out-Compete Your Pay Per Click Competitors before starting your campaign

If you are serious about learning Pay Per Click Marketing I highly recommend Perry Marshall’s book “The Definitive Guide to Google Adwords”.

Site Name

Site Popularity
(As determined by Alexa.com)

Price

*Variable. Depends on keyword price

What you Get

My comments

Submit Link
Google Adwords

1

 No minimum. Largest and most popular pay per click search engine.

Very user friendly interface. Great tutorials. Start here.

Once you get comfortable with Google Adwords you can start branching out to other PPC engines.

Submit Now
Yahoo

2

 No minimum Your ad appears on Yahoo.com, MSN, Excite, CNN, Altavista, Infospace to name a few. Originally goto.com, then overture.com, then bought by Yahoo.

It is the 2nd largest pay per click search engine.

Start using Yahoo after you are comfortable with Google Adwords

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MSN

15

 Much lower volume than Google or Yahoo.

More consumer oriented, so avoid if you are selling a B2B service

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Superpages.com

632

 $50 minimum to start. No monthly minimum Preferred ad placement on superpages.com. Only pay when individuals click on your listing The yellow page pay per click is a good adjuvant to Google Adwords. If you have the time it is probably worth it.

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LocalPages.com

7604

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Citysearch.com

879

 minimum $200/month Customized Business profile page

Professional editing of your ad copy

Placement on Partner websites

They determine and buy search engine keywords

 There have been reports about fraudulent clicks. I do not recommend this service.

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For a more detailed comparison visit: payperclicksearchengines.com

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