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Pay Per Click

The direct marketer’s dream come true. You specify exactly how much you are willing to pay for each visitor to your website. Originally started by GoTo.com. Now dominated by Google.

Pay Per Click advertising is a very powerful tool, but it requires time and active management. The biggest mistake made by beginners is to simply select some very generic keywords enter a high bid price and walk away.

You need to be actively managing your campaign. You should be using Google Analytics as well as the tracking tools in your Adwords account to analyze exactly what your conversion rate and ROI is.

Make sure you read Geotargeting: How to Use it to Out-Compete Your Pay Per Click Competitors before starting your campaign

If you are serious about learning Pay Per Click Marketing I highly recommend Perry Marshall’s book “The Definitive Guide to Google Adwords”.

Name:

Google Adwords
Website URL: http://adwords.google.com/
Minimum Monthly Cost None
Google Pagerank: 10/10
Alexa Pagerank: 1
How to Submit: Click Here to Submit
My comments: Largest and most popular pay per click search engine.

Very user friendly interface. Great tutorials. Start here.

Once you get comfortable with Google Adwords you can start branching out to other PPC engines.

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Name:

Yahoo
Website URL: http://searchmarketing.yahoo.com/
Minimum Monthly Cost None
Google Pagerank: 9/10
Alexa Pagerank: 2
How to Submit: Click Here to Submit
My comments: It is the 2nd largest pay per click search engine.

Start using Yahoo after you are comfortable with Google Adwords

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Name:

MSN
Website URL: https://adcenter.microsoft.com/
Minimum Monthly Cost None
Google Pagerank: 8/10
Alexa Pagerank: 6
How to Submit: Click Here to Submit
My comments: Much lower volume than Google or Yahoo.

More consumer oriented, so avoid if you are selling a B2B service

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Name:

Superpages
Website URL: http://www.superpages.com
Minimum Monthly Cost None
Google Pagerank: 6/10
Alexa Pagerank: 868
How to Submit: Click Here to Submit
My comments: You get preferred ad placement on superpages.com and only pay when people click on the link to your business.

In general the yellow page websites are much lower volume than the regular search engines, but the people on these websites are definitely “looking to buy” rather than just “browsing”.

It is a good ad on if you have the time.

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Name:

Citysearch
Website URL: http://www.citysearch.com
Minimum Monthly Cost $200 monthly minimum
Google Pagerank:
Alexa Pagerank: 1023
How to Submit: Click Here to Submit
My comments: They do a lot of the leg work for you. They pick out keywords, they edit your ad copy. Your ad also gets placed on their partner websites.

I have heard multiple reports of click fraud with citysearch, so I am not currently recommending it.

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