     
How LocalAdLink Works
This video on the page below provides one of the best explanations of how the technology works. It is a webinar by the chief technical officer of localadlink, Devan Sharma.
http://localadlinksystem.com/How-It-Works.html
Another business overview. This one is slightly less technical.
http://web.me.com/lebro/ViaVio_Site/Webinar_Rev_2.html
- What is LocalAdLink.com and how does it work?
LocalAdLink is a full online ad network, offering a total online
advertising solution. We are the low cost provider for online
advertising designed for local businesses and corporations, offering a
huge benefit to the smallest business as well as the largest chain
stores.
- Local Ad Link - The Directory Service.
As
you first may notice when you come to www.localadlink.com, we have a
full national directory service, like yellowpages.com and
yellowbook.com. We offer many of the same services as other directories
as well, including geo targeted landing pages, which try to show your
local businesses first by detecting where the visitor is coming from.
We also offer featured listing, business information, directions,
business websites, easy search ability, movie galleries, picture
galleries, coupon galleries, full descriptions, reviews, and logos. All
of this is made as one main site for users to find businesses, as well
as for businesses to have a larger web presence, but most of all as a
portal to control their advertising campaigns.
- Local Ad Link - The Advertising Network.
Like Google ad words and Double Click, Local Ad Link is also a full ad
network designed to spread local businesses across the internet by
allowing small to large businesses to display their listing across a
network of partnered websites. What this means to businesses, is that
we not only allow users to search for what they are looking for, but we
also go out on the internet to show people what they are looking for
based on where they live and by which web sites they are going to. The
first part is easily accomplished by geo targeting our advertising to a
person's location by detecting where they come from. The second way we
accomplish targeted advertising for businesses is by reading the
content of the web site ahead of time and ensuring that we deliver
advertising through Local Ad Link that matches up well. This all means,
that a person from New York City reading an article about gardening,
may get an ad or coupon from their local gardener, local nursery, or
maybe from their local florist. With this superior targeting
technology, Local Ad Link is capable of adverting to hundreds of
millions of people a day, on millions of different web sites and pages,
sift through all of it to find people more likely to visit and shop
with businesses near them.
- Local Ad Link - The Web Presence.
We've all heard of SEO (search engine optimization), but reality is,
that no one can guarantee that you will be the first on a Google search
result every time. Google uses automated programs called "bots" to add
new websites to their system every minute and determines search results
by best word match up as well as by popularity. Local Ad Link uses this
common knowledge to advertise your business by taking the descriptive
words you add to our system and displays them easily for "bots" to
find. Local Ad Link also takes the same words you use to describe your
business and inserts them in your ads across our vast network of
partnered websites across the internet. This builds up popularity as
these "bots" find you all over the place.
- What is "geo targeting", and how does it work?
Geo targeting is a technical term that really is a commonly used
technology. We attach our programs to a national database that stores
zip codes, cities, counties, states, and countries tracked by IP
addresses. IP addresses are unique addresses assigned to your internet
access by your ISP (internet service provider). Local Ad Link matches
your IP Address to this national database and delivers the closest
results. These results will allow Local Ad Link to display
advertisements, businesses, events, coupons, and maps accordingly. This
is not 100% accurate, but very close with over 83% accuracy.
- How do businesses get placed on search engines?
There are a few ways that businesses can get placed on search engines.
- Submit
your business. You can go to each search engine and manually add your
business listing into the search engine directories, or use aftermarket
software to do this for you. Local Ad Link automatically submits you to
over 100 of the most popular search engines on the internet, including
Google, Yahoo, MSN, and Ask.
- Pay for your listing. Many
businesses pay search engines to display their advertisements and
listings to try to get them closer to the top. The biggest issue for
this is that most search engines charge you per person that they send
to your website, which can get very expensive for very little actual
sales. Costs can reach as high as $4 per visitor they send to you.
Local Ad Link attempts to get you high placements by using
naturalization.
- Naturalization. There are several factors that can improve your search results naturally.
- If your website is very popular with many people using it
- If your site is updated frequently with new information
- The length of time your website has been online
- How many other sites link to yours
- Having a clean and easy to read design allowing automated programs to easily index your site
Local Ad Link helps you speed up this process by using its large
network of partnered websites to display your businesses information,
utilizes your business display on a clean and easy to read format
through our directory system, and shows many visitors by combining all
of the total traffic into one main site (LocalAdLink.com).
- What are keywords and how do they work?
Keywords are just as they sound. They are the key to you successfully
advertising your business to the internet. What you want to do is find
single words that best describe your business, not phrases or terms.
Make sure that the words you use are the root form, such as move
instead of movers and moving. The system on most search engines
including Local Ad Link will automatically match you up to other forms
of the word. If I were a florist, I may use the words: flower, plant,
deliver, wife, anniversary, and birthday to best describe my business.
This way your ad will show up for people that are looking for those
words when they type it into search engines. Then, if someone were to
search for, "what do I get my wife for her birthday". Since I have the
keywords "birthday" and "wife", and the other words are considered too
basic to conduct a search on, such as what, and, is, I, my, and for, I
will come up higher on the search results since the subject and proper
nouns are most found to be matching what my business is about.
- How long does it take a business to appear in the Local Ad Link network?
It takes about six hours for a new business to appear in the Local Ad
Link directory and network. All edits to a preexisting business will
take effect immediately in real time.
- How do businesses tell if they attract people, and how they attract people?
Local Ad Link provides each business with their own assigned
salesperson to help them with our system, as well as each business gets
their own login to their account to manage their system directly. All
changes to their account are instant throughout our entire network. One
of the tools that we give every business is live statistics. These
statistic tools allow the business to monitor how many visitors come to
their website. In the next couple of weeks, you will be seeing an even
more advanced system that will tell you, how many people visit you,
where they are coming from, what ad sent them to you, how many printed
your coupons, how many viewed your image and movie galleries, how many
people asked for directions and where they are coming from, and so much
more. With all of this information, each business can see what best
works for them and can modify their advertisements accordingly.
|
<
