Local Ad Advice » Marketing

GUARANTEED Page 1 of Google Results

myroba — Tue, 02 Mar 2010 22:28:48 +0000

Let Us Help Get Your Local Business to the First Page of Google

Google reports that over 70% of searches are for local information, products, and services.

Internet advertising is hands down one of the most effective and lowest cost strategies for local businesses if done correctly.

Yellow pages ads a waste of money!

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No Money Down!

You Don’t Pay Until Your Business is on Page 1

For more information http://www.localadadvice.com/pageone

Have You Been Asking Your Customers for Feedback?

myroba — Fri, 03 Jul 2009 00:07:56 +0000

The three biggest local search engines (Google, Yahoo, and MSN) all
allow users to rate local businesses and enter written reviews. If
you have not already done so try typing in your type of business
and your location (ex. Gainesville Florida Chiropractor) into
Google to see how you rank.

You will notice that higher ranking businesses also tend to have
more reviews. Of course this is not the only factor, but it is one
that you can control.

I had an interesting conversation with a woman from Yahoo Local
support staff last night. I asked her point blank what I needed to
do with one of my client’s taxi services to get a higher ranking.

The surprising part was that she actually told me. Her response
was that if I got about 5 more customer reviews I would definitely
be in the top five listing.

Obviously I can’t guarantee the numbers and it is true that Yahoo
places more emphasis on customer reviews than MSN and Google, but
the point is that more reviews can only help you gain a prominent
listing.

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How to Make it EASY for your Customers to Review your Business

Below is s sample template you can use to either email or print out
to give to your local customers.

Sub: John Smith – From Gainesville Chiropractic

Dear John,

This is Dr. Jones with Gainesville Chiropractic. We want you to
know that we are constantly trying to improve and that your opinion
matters. With that in mind we are surveying our customers to learn
how they value our business.

Simply follow the links below and follow the instructions. Also
mention that you filled out a survey to get a 25% discount on your
next visit. (Or 10% off next oil change. The point is to include
something to get the person to act.

Google Local – http://tinyurl.com/d8tplz

Yahoo Local – http://tinyurl.com/cnnqeg

MSN Local – http://tinyurl.com/ad6w8d

If you have any specific questions or concerns feel free to call us
at 352-555-5555 or reply to this email.
Sincerely,
Dr. Jones
Gainesville Chiropractic

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How I found the direct link to review the business and made the URL
small

1. I went to Google.com and searched “Ocean City Maryland Taxicab”,
then scrolled through until I found the business. I repeated this
with Yahoo.com and MSN’s Live.com

2. Then I right clicked on “Write a Review” and picked “Copy Link
Location”

3. Next I went to http://www.tinyurl.com and pasted the link to get
a much smaller link that I wanted my customers to see.

4. I then copied that URL into my letter

Geotargeting: How to Use it to Out-Compete Your Pay Per Click Competitors

skhot — Tue, 03 Mar 2009 08:43:04 +0000

The idea behind geo targeting is that the unique IP address assigned to your computer by your local internet service provider can be used to identify what geographic region you are in.

Websites such as Google and Yahoo use this information to provide content specific to your geographic area. In the case of pay per click search engines they only display your ad to individuals searching in the local area you specify.

What this means to the average business owner.

Scenario #1

Joe the plumber is sitting home on a Saturday morning when he notices that his roof is leaking. He goes to his favorite search engine and types in “roof repair”. The results include some of the larger roofing companies that have an office 100 miles away and some articles about roofing repair.

Meanwhile Bill the roofer who has the best local roofing business and a brand new website is wondering why his new website has no traffic. Bill the roofer’s website returns at result #1652 never to be seen.

Scenario #2

Joe the plumber is sitting home on a Saturday morning when he notices that his roof is leaking. He goes to his favorite search engine and types in “roof repair”. At the top of the page Joe the plumber sees “Affordable Local Roofer. Call Bill the Roofer Now.” Below that are listed some of the larger roofing companies that have an office 100 miles away and some articles about roofing repair.

Scenario #2 is clearly more helpful to both the customer and the business owner. It is made possible through geotargeting. All three of the major pay per click search engines (Google, yahoo, msn) allow for geotargeting.

How Geo targeting can help you out compete your pay per click competitors.

With the original pay per click search engines the formula was very simple. Whoever paid the most for a specific keyword got the #1 position and everyone else’s site appeared in descending order from highest to lowest price.

Google has made this formula much more complicated than it used to be. They do not divulge the exact formula, but what is known is that among other things the formula takes the following pieces of information into account

Bid Price
Click Through Rate
Geographic area the user is searching from

What this means to local business owners who are doing geo-targeted pay per click with Google Adwords is that their ad is likely to be ranked higher than there national competitors even though they are paying a lower price per click.

For example. If I am a local realtor in New York City and someone in New York City searches for “real estate broker”. Is this person more likely to click on my advertisement that specifies that I do real estate in New York City or a generic Century 21 Advertisement?

So your Google relevancy score has increased for two reasons:

Your Click Through Rate is higher than your competitors because you are offering more relevant information.
The customer is searching from the geographic area that you are targeting.

How to Make an Informed Decision About How You Spend Your Advertising Dollars.

skhot — Tue, 03 Mar 2009 08:41:32 +0000

There are a multitude of paid options when it comes to paid advertising for you local site. Options range from hiring a third party service to do everything for you and make all of the advertising decisions to running the show yourself.

Paid Options	Brief Description
Pay Per Click	You pay for each visitor who clicks on your ad.
Flat Monthly Fees	You pay a flat monthly fee. With many of the services your advertisement will show up prominently above other listings similarly to the full page ads in the printed yellow pages. Many of these services will also manage pay per click campaigns for you.
Submission Services	Pay a flat fee for someone else to submit your site to the major local search engines and internet yellow pages
Full Service Providers	They will walk you through the entire process. Beginning with a building a landing page or website and ending with your phone ringing.

What category do you fit into?

“I have a large budget and I want someone to run my entire online advertising campaign for me.”

Going with a full service provider is probably your best option

“I have basic computer skills and I would rather pay a fixed amount every month.”

The flat monthly fee services typically require only a one time set up on your part. The costs range from $50 to more than $200 per month.
I recommend the services like LocalAdLink that will also manage a pay per click campaign for you over the yellow page directories. The reason for this is that there are a lot more people using search engines to look for local business than using online yellow pages.

“I have computer skills and I have time to manage my own campaign.”

Pay per click is your best option
With that being said you could also benefit from one of the flat monthly fee services as well. I would go with one of the yellow page advertisers as the people searching the yellow page sites are generally ready to do buy.

Visit our Paid Online Advertising Section for more information

Do You Know Your Visitors? The Power of Google Analytics

skhot — Tue, 03 Mar 2009 08:24:57 +0000

Do you know?

What websites your visitors are coming from?
What specific pages do they spend the most time on?
What pages makes them leave your website?
Where they are geographically located?

This is invaluable information and you can obtain it for FREE using Google Analytics.

Click Here to view more features

Installation is very straightforward. All you have to do is Paste the Google Analytics tracking code into each of your website pages and tracking begins immediately.