“I run a small local business and don’t have the time, resources, or money to create a website. “

- You still need to read “If You Do Nothing Else Submit to these Five Sites” and make sure you do the bare minimum. I would then recommend a flat monthly fee service such as LocalAdlink.com. Starting at $49.95/ month you get a webpage that looks like this:

For more information about LocalAdLink Click Here

“I run a small business and I don’t have the time to make it myself, but I do have the resources to pay someone else to do it”

- I recommend FluidArmy.com

“I run a small business and I would like to make the website myself”

- If you are a proficient web master than you already know how to make websites. For everyone else I recommend the following resources.

Free resources

http://www.weebly.com/

http://www.godaddy.com

http://www.homestead.com

Paid resources

http://www.artisteer.com

http://www.minisitecreator.com/

(If you do not have a website please see “I Don’t Have a Website. Do I need one?”)

If you are not already online get online now and open your web browser to your business homepage. Now close your eyes for a minute and pretend that you are a potential local customer. Open them and look at your website from his/her perspective.

• Is your website organized logically?
• Is it easy to find contact info and other important information?
• Does your website look professional?
• Does your site make a convincing argument that you can help the customer solve his/her problem?

The point of this exercise is to try to “get inside your customer’s head”. You should perform this exercise frequently. Your website and your advertisements should be written with the customer in mind.