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How to Make an Informed Decision About How You Spend Your Advertising Dollars.

There are a multitude of paid options when it comes to paid advertising for you local site.  Options range from hiring a third party service to do everything for you and make all of the advertising decisions to running the show yourself.

Paid Options

Brief Description
Pay Per Click You pay for each visitor who clicks on your ad.
Flat Monthly Fees You pay a flat monthly fee.  With many of the services your advertisement will show up prominently above other listings similarly to the full page ads in the printed yellow pages. Many of these services will also manage pay per click campaigns for you.
Submission Services Pay a flat fee for someone else to submit your site to the major local search engines and internet yellow pages
Full Service Providers They will walk you through the entire process. Beginning with a building a landing page or website and ending with your phone ringing.

What category do you fit into?

“I have a large budget and I want someone to run my entire online advertising campaign for me.”

  • Going with a full service provider is probably your best option

“I have basic computer skills and I would rather pay a fixed amount every month.”

  • The flat monthly fee services typically require only a one time set up on your part. The costs range from $50 to more than $200 per month.
  • I recommend the services like LocalAdLink that will also manage a pay per click campaign for you over the yellow page directories.  The reason for this is that there are a lot more people using search engines to look for local business than using online yellow pages.

“I have computer skills and I have time to manage my own campaign.”

  • Pay per click is your best option
  • With that being said you could also benefit from one of the flat monthly fee services as well.  I would go with one of the yellow page advertisers as the people searching the yellow page sites are generally ready to do buy.

Visit our Paid Online Advertising Section for more information

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