Chances are if you go to http://local.google.com and type in your business name and home town your business will show up. The listing will look very similar to what you see to your left.  What do you notice about the listings? Which one would you be more likely to click on?

My top 5 suggestions for making your business stand out on Google's Local Search

1. Make sure that you upload a photo. This makes the listing more eye catching. Ideally place your business name and website URL in the photo. This can be difficult given the size constraints, but can be done. For example

2. Ask your customers to write reviews. This will not only make your business appear more credible it will also help you to get closer to the top of the results. Google does not ever divulge their formula for how the results are displayed, but the number of positive reviews seems to have a strong impact.

3. Make sure that you add a coupon.  Make your coupon sell. Borrow material from other advertisements that you have used in the past.

4. Take your time writing your business description and make sure that all of the information is correct.

5. Upload a video if you have one.  It does not have to be made by you.  It could just be informational video you found on YouTube.

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