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Traffic Is Only Half the Battle: The Importance of a Well-Planned Website

Before we get into how to get people to find you I would like to take a moment to discuss your website.

(If you do not have a website please see “I Don’t Have a Website. Do I need one?”)

If you are not already online get online now and open your web browser to your business homepage. Now close your eyes for a minute and pretend that you are a potential local customer. Open them and look at your website from his/her perspective.

• Is your website organized logically?
• Is it easy to find contact info and other important information?
• Does your website look professional?
• Does your site make a convincing argument that you can help the customer solve his/her problem?

The point of this exercise is to try to “get inside your customer’s head”. You should perform this exercise frequently. Your website and your advertisements should be written with the customer in mind.

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